Saturday, July 9, 2011

C'mon, EU.

Source of Information
Apparently, the EU has decided that tracking cookies are highly harmful, and must be removed. Now, I know that tracking cookies sound bad. But they don't actually hurt anyone. It goes like so:

You go to an online shoe store. You buy a pair of Nikes. The advertiser on the site says "Okay, this person must like Nikes." So, in the future, you will have more adverts for Nikes appear on sites you visit, instead of, say, Crocs, or stripper heels.
Now, this can be a little creepy to some. But it's easy enough to remove these cookies, either by doing it manually in the browser, or by having your antivirus software tell you that you have them and getting so irritated by the constant reminders that you just remove the damn cookies.

However, these cookies can be used for evil. A dubious advertiser can track where you go. But then why not just say "no" to that, instead of making poor Google cry?

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